A significant portion of the population is comprised of millennials. Another considerable portion is then made up of the Generation Z members. The combination of those segments makes up about half of the total population we have. When you are selling, especially when marketing, you need to pay attention to this figure.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups are interested in great experiences. The older generations were interested in the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. You need to demonstrate how your products and services will impact and influence their lifestyle.
There is a need to remain committed to online marketing. They are generations that have grown up using the intent and smart devices all the time. They are constantly online. If you need to reach them; your efforts need to be more focused on online channels. You need to think more of social media platforms and less of print and traditional media platforms.
They are also interested in finding out what your brand is all about. You cannot expect them to buy a product on the basis that it works. They first look at the vision and mission of the brand that presented the product to them. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They normally show concern for things like global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
You need to then think along the lines of gamification marketing. The marketing approach includes the use of gaming techniques like ranking lists, competition, and scoring systems. You can see this when you are presenting fitness gadgets. You can hold competitions all over the region where customers get to try and outrun each other. There will be the use of the connected devices, and the sharing of their data already has them appreciating your products. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
There are a lot of challenges when it comes to marketing to Gen Z and millennials. They have the most diverse and dynamic tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
You can discover more marketing tips on this site.
